Hello, I'm Zoe, an ambitious UX Designer.
Welcome to how I see the world as a UX Designer creating mindful design solutions. It is my ambition to make digital accessibility a facet of user experience rather than a checklist of requirements.
Lyft
The goal for this project was to improve the overall rider experience by letting the passenger adjust their ride preferences in the app settings. This offers a smoother riding journey, as well as more comforability with strangers. The driver will be informed prior to arrival if e.g. the passenger would like to have a chat, listen to the radio, and much more…
Shazam
A clickable prototype, that will simplify the process for music lovers. Combining two popular apps in one, allows users to shazam music in their Instagram feed.
Test Valley Council
This project concentrates on a British council website, which is in the process of being re-designed. In order to make appropriate changes, a usability test was conducted, and suggestions were made based on current issues, which affect the user experience.
"Every great design begins with an even better story." - Lorinda Mamo
I found passion in UX Design to focus on building empathy through directly observed insights and driving innovation through experimentation, interactive design and testing.
During my time at adidas I have been in charge for multiple projects, including eCOM and Retail, implemented user research practices and hosted workshops for PO’s and stakeholders.
In the past, I gained experience as a marketing coordinator. I designed, managed and launched digital marketing strategies for B2B industries, specifically for industrial robots technology, to help businesses thrive drastically and improve their online appearance.
My work experiences cover a wide array of skills including UX/UI design, software development fundamentals and information architecture approaches. I’m capable of providing unexpected solutions to the world’s messiest and complex problems.
Certificates
- UX foundations: Accessibility
- Deloitte Technology Consultant
- The fundamentals of Digital Marketing
Achievements
- 1st place "Beat the pandemic" MIT Hackathon
What employers said about me
Through her logical and analytical thinking process, Zoe found applicable solutions to the most difficult issues and tasks that would occur."