My working process
My methods are based on relevant work experiences and modern UX practices. I outlined my thought process for different projects, which are based on an agile work flow.
Problem identification
At the beginning of each project I try to emphasize with the target audience, identify any pain points, which will be relevant at a later stage. A problem statement aids to focus on specific needs, but at the same time it creates room for more possibilities.
Hereby I remember to include stakeholder values, in order to meet the right business goals.
![](http://zoe-mueller.com/wp-content/uploads/2020/12/photo-1595606694859-d7cbcbe5b412.jpeg)
Research
![auto, exit, drive](http://zoe-mueller.com/wp-content/uploads/2021/01/auto-exit-drive-4368663.jpg)
Analyzing the competitor’s market for Lyft’s new app feature. Breaking down complex concepts and problems into smaller and easier points, to identify any opportunities.
Analysis
User stories are a simple way of portraying user’s interactions from a user’s point of view. The POV reframes the design challenge into an actionable problem statement.
![](http://zoe-mueller.com/wp-content/uploads/2021/03/123emoji-Kopie.jpg)
Creating user personas is a crucial part in this phase. It aids to understand WHY they think or need it, additionally working towards a goal-oriented manner.
Design
Developing a high fidelity design using Figma for Test Valley Council.
![](http://zoe-mueller.com/wp-content/uploads/2021/01/1_YmNCqh-icG0qrSHLhAokxA-2.png)
With a solid background of analyzing and defining a human-centered problem statement, I have the ability to design new solutions. Starting to look for alternative ways of viewing the problem like in my Shazam case study .
Prototyping
In order to assess the overall design and flow of the solution a prototype in Adobe XD was created.
Validation
Even during the last phase (Usability testing), changes are made in order to rule out problem solutions and receive a deep understanding of the product and its users as possible.
Making it a success or failure.
![](http://zoe-mueller.com/wp-content/uploads/2021/01/photo-1586985564150-11ee04838034.jpeg)