My working process

My methods are based on relevant work experiences and modern UX practicesI outlined my thought process  for different projects,       which are based on an agile work flow.  

Problem identification  →    Research  →    Analysis  →    Design  →    Prototyping  →    Validation

Problem identification

At the beginning of each project I try to emphasize with the target audience, identify any pain points, which will be relevant at a later stage. A problem statement aids to focus on specific needs, but at the same time it creates room for more possibilities.

Hereby I remember to include stakeholder values, in order to meet the right business goals.


auto, exit, drive

Analyzing the competitor’s market for Lyft’s new app feature. Breaking down complex concepts and problems into smaller and easier points, to identify any opportunities.

To observe and document details, which relate to the user, I sketch out my ideas. For me this is the most effective way to capture my thoughts and creatively piecing the puzzle together.


User stories are a simple way of portraying user’s interactions from a user’s point of view. The POV reframes the design challenge into an actionable problem statement.

Creating user personas is a crucial part in this phase. It aids to understand WHY they think or need it, additionally working towards a goal-oriented manner.


Developing a high fidelity design using Figma for Test Valley Council.

With a solid background of analyzing and defining a human-centered problem statement, I have the ability to design new solutions. Starting to look for alternative ways of viewing the problem like in my Shazam case study .


In order to assess the overall design and flow of the solution a prototype in Adobe XD was created.


Running a 1-day focus group with international students from Southampton Solent University.

Even during the last phase (Usability testing), changes are made in order to rule out problem solutions and receive a deep understanding of the product and its users as possible.

Making it a success or failure.